AMBUSH REALITY has existed as a record label since 2006 solely as an outlet for the recorded works of ENTER SHIKARI. "Solely" more by accident than design, though, with time constraints and 'nothing really jumping out and grabbing anyone' being the main factors in the label's singular approach to releasing music. BUT, all that isBaby Godzilla AMBUSH REALITY has existed as a record label since 2006 solely as an outlet for the recorded works of ENTER SHIKARI. "Solely" more by accident than design, though, with time constraints and 'nothing really jumping out and grabbing anyone' being the main factors in the label's singular approach to releasing music. BUT, all that is set to change. From Monday July 21st, Ambush Reality will become a label that releases music by other, non-Enter Shikari artists. These releases will, to begin with, take the form of digital downloads and physical, double A-side, coloured vinyl 7" singles. The 'A' side will be a new track by the artist in question, while the 'AA' side will be a version of the 'A' side that has been remixed by electronic Enter Shikari alter-ego SHIKARI SOUND SYSTEM. To kick off this next phase in the life of Ambush Reality, a brand new track by one of the most exciting live bands in Britain today… 'The Great Hardcore Swindle' by Nottingham's BABY GODZILLA. The Baby Godzilla / Enter Shikari mutual appreciation society goes back to April 2013 when the B.G opened for E.S on their UK tour at that time. The band were [...]
Continue reading BABY GODZILLA Unveil 'The Great Hardcore Swindle' Plus Shikari Soundsystem Remix.
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